I design digital experiences for people.
Whether is for them having a WOW moment, or a smooth path where the user doesn’t even realise they were making a decision.
To achieve this goal, I have to be humble, listen, iterate the projects in name of the users, and start all over again until we make their lives just a bit easier, or better, or happier.
I adapt the process to user and business needs, resources and time. It depends on what we are trying to achieve, from building a new product from scratch, to fixing a feature to improve user experience.
Here are some things I might do:
If there are no PMs, be my own.
User research, business needs and technical constraints research.
Map and diagram the problem.
User flows, sketches, prototyping.
Obviously, with everything needed in between.
Irene is the kind of designer who makes working life easy - she's smart, diligent, has skills across offline and digital design, gets things done and has a great eye for clean design. Irene worked with me on contract to get through a group-wide rebrand. She built strong relationships quickly, asked all the right questions, challenged when necessary and got through a bucketload of work - on time, on brief and all top quality. It was a pleasure working with her.
Irene and I worked together on a number of projects during her time at Debrett's and afterwards when we requested her help on a freelance basis. Irene is an extremely talented designer and highly professional in everything she does. She picks up briefs very quickly and her work rarely requires much in the way of revision - our clients usually loved it from the very first draft. She has a great attention to detail, and there is a real polish and perfection to her work. She was also a pleasure to work with, fun and friendly but hard working - a very popular member of the team.