I design experiences for people. Whether is for them having a WOW moment, or a smooth path where the user doesn’t even realise they were making a decision.
How to make a technical and compliance nightmare become easy for users and developers, and design a new sign up process on the way.
From very inconsistent designs and products in front and backend to efficiency, scalability, responsiveness, native, accessibility, better user experience and collaboration between teams. With a wonderful plan for implementation.
How to build a long term product strategy, built up like legos, that adapts to the data scientists discovery as we deliver the increasing needs of the users.
The beautiful usability of big data and how to improve readability, efficiency and team work.
Irene is the kind of designer who makes working life easy - she's smart, diligent, has skills across offline and digital design, gets things done and has a great eye for clean design. Irene worked with me on contract to get through a group-wide rebrand. She built strong relationships quickly, asked all the right questions, challenged when necessary and got through a bucketload of work - on time, on brief and all top quality. It was a pleasure working with her.
Irene and I worked together on a number of projects during her time at Debrett's and afterwards when we requested her help on a freelance basis. Irene is an extremely talented designer and highly professional in everything she does. She picks up briefs very quickly and her work rarely requires much in the way of revision - our clients usually loved it from the very first draft. She has a great attention to detail, and there is a real polish and perfection to her work. She was also a pleasure to work with, fun and friendly but hard working - a very popular member of the team.