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Product (UI UX) designer


I design digital experiences for people.

Whether is for them having a WOW moment, or a smooth path where the user doesn’t even realise they were making a decision.

To achieve this goal, I have to be humble, listen, iterate the projects in name of the users, and start all over again until we make their lives just a bit easier, or better, or happier.


Sometimes I have to build a new product, and sometimes it’s a “small” feature that will change the experience in the product.

I adapt the process to resources, time and needs. But these are the general steps I follow.


Coming soon!


Meanwhile, you can have a look at my graphic design portfolio.

Let’s work together

email to irenenocalvo@gmail.com


Irene is the kind of designer who makes working life easy – she’s smart, diligent, has skills across offline and digital design, gets things done and has a great eye for clean design. Irene worked with me on contract to get through a group-wide rebrand. She built strong relationships quickly, asked all the right questions, challenged when necessary and got through a bucketload of work – on time, on brief and all top quality. It was a pleasure working with her.


Matthew Holland

Head of Brand, Head of Communications, Head of Marketing

Octopus Group

Irene and I worked together on a number of projects during her time at Debrett’s and afterwards when we requested her help on a freelance basis. Irene is an extremely talented designer and highly professional in everything she does. She picks up briefs very quickly and her work rarely requires much in the way of revision – our clients usually loved it from the very first draft. She has a great attention to detail, and there is a real polish and perfection to her work. She was also a pleasure to work with, fun and friendly but hard working – a very popular member of the team.


Lucy Hume

Associate Director, Debrett’s