24 Apr BRANEVEREST STUDIO
BRAND STRATEGY & DESIGN
Bran Everest, a Chinese based, international oriented design studio, wanted to change their image to reach sophisticated niche segments and promote the new consultancy business.
The studio name came from a personal story of the founder, who wanted a direct relation of their image with Mount Everest. I used this as the basis to create an image of a brand that works hard to get to the peak. My proposal, which become the new image of the studio:
- Had a refreshing touch
- Used orange as differentiation color (instead of all the reds and blues that saturate the Chinese market), transmitting a vibrant and active feeling
- Involved a logo shape (mountain/arrow/bracket) suitable for simple applications
- Was clean, easy to remember and had responsive image
My re-branding project included claims that helped to convey the corporate culture and the new consultancy services. I also found interesting to apply some special design trick to making it a bit more fun and attractive.
Any design company should always transmit their potential from the very inside of it.
With the re-branding, the studio acquired more sophisticated and international clients, from luxury brands to prestigious Banks.